Customizing the Conversion Cats beyond just the theme options (i.e. creating a child theme)
This is meant for the more advanced people out there (or those of you hiring a developer to help create some customizations). Basically, if you want to custom the Conversion Cats theme beyond what we have in the theme settings, you should use a child theme.
Because we love you, we've created a basic child theme that you can use as a starting point and then go as crazy as you want to from there ;)